How to Properly Prepare the Material for Your Important PresentationOn August 13, 2018 by admin
Whether you are planning to present to a group of prospective clients or at a conference with industry leaders, you need to make the presentation memorable, effective, and compelling. But it’s difficult enough to steel yourself to speak in front of a group of people much less prepare all your material correctly. It is necessary, however, if you want your presentation to make an impact. You need to have a presentation that’s structured and well-organised, and this can also help you become more confident about what you have to say. Here’s how to properly prepare the material for your presentation.
Write it down
Firstly, write down whatever points you would like to make in your presentation. Don’t think about the order of the points yet – just write them down so that you have a good starting point.
Next, choose your main or most important points and divide your talk into three categories: the introduction or beginning, the central message or content (the middle), and the conclusion (the end). One useful presentation structure would be to inform your audience about the subject of the presentation during the introduction and let them know how you have planned or organised your presentation. Next, give your audience your main message’s details. Do this is the middle portion of your presentation, where you can present visual evidence and illustrations as well. In the conclusion, reiterate what you have just mentioned and summarise your key topics or messages.
More on the main message or content
From your written notes, determine which points are most important. If your material is too broad, try to be more selective. Choose only the points which are essential. One more tip: if you have a presentation which lasts for 15 minutes, choose only 3 main points. If your presentation is 30 minutes, pick 6 main points. For a 45-minute presentation, it would be a good idea to choose 8 main points.
Take advantage of illustrations
To make your presentation more compelling and persuasive, take advantage of illustrations. Cite examples in real life, make use of personal stories and anecdotes, and mention hypothetical situations. Take advantage of the power of visual aids as well, especially for points that need to be simplified or clarified.
PowerPoint can be used, by all means, but make sure your PowerPoint slides don’t detract from your main message and will not distract your audience. Also, make use of the right marketing tools such as brochures, kits, presentation folders, and product sheets, for example, so your audience can have something to take away from the presentation. Just make sure that your printed material is of good quality and printed by a professional company which specialises in presentation folder printing, brochure and leaflet printing, and more – it will give a better impression of your business.
Image attributed to Pixabay.com